Variabl
Built for India's creators, consultants, freelancers & agencies

The all-in-one financial solution
for independents.

Software that tracks. AI that handles the work. Real CAs who sign off.

Get started for free Variabl See how it works →
Invoice sent
Tick
Invoice sent!
Payment received
Bloom
Payment received
Cash flow snapshot
+18.2% this month
GST filed
Tick
GST filed
CA reviewed
CA reviewed
Reminder sent
Reminder sent

Built for anyone with clients.

If you raise invoices, deal with GST, or talk to a CA, Variabl is for you.

Creators

Content Creators, Influencers, YouTubers, podcasters, course-sellers, newsletter writers.

Consultants

Strategy, brand, marketing, tech, career. Anyone selling expertise.

Agencies

Design studios, marketing agencies, production houses, dev shops.

Freelancers & Solo Professionals

Designers, writers, developers, photographers, lawyers, coaches, therapists.

Everything you need, sorted.

The modules that handle your entire financial back office. Click through to see how each works.

Create and send invoices in seconds

Professional, GST-compliant invoices ready to send. Track payments, send reminders, everything tax-ready.

  • Create invoices in seconds, no accounting knowledge needed
  • Track who paid, who owes, when money arrives
  • Recurring invoices and retainers
See it in action →
Invoicing screen

Software tracks. AI acts.
Your CA signs off.

Three layers working together. You stay in control. Nothing falls through the cracks.

STEP 01

Software

that tracks

Tracks everything in one place.

Income, invoices, GST, TDS, cash flow: one dashboard. No spreadsheets.

  • Income & expense tracking
  • GST & TDS dashboard
  • Invoice creation in seconds
STEP 02

AI Agent

that acts

Acts on it without being asked.

Maya drafts invoices, chases payments, preps your returns, flags what needs attention.

  • Auto-drafted invoices & reminders
  • GST & ITR summaries prepared
  • Deadline + cash-flow alerts
STEP 03

Your CA

that signs off

Reviews and signs off.

A dedicated CA and team of experts review every filing inside the product. No WhatsApp, no waiting.

  • Dedicated CA + team of experts
  • GST & ITR filed for you
  • Sign-off on every return

Create a monthly ₹50,000 invoice for AdTech Pvt. Ltd. Due the 15th.

Done. I'll send reminders and track payments automatically. You're all set.

Your money questions, sorted.

Maya is your AI financial assistant: instant answers, smart insights, and guidance whenever you need it.

File your taxes with confidence.

Every filing reviewed by a human expert. Every return signed off. Every deadline tracked. Compliance that holds up to scrutiny.

1

Real CAs inside the product

You're mapped to a chartered accountant and their team of experts. They work alongside you to handle filings, answer questions, and sign off on everything.

2

Built for Indian tax law

GST, TDS, LUT, advance tax. Built into the product from day one, not retrofitted.

3

Sign-off on every filing

No filing leaves Variabl without a CA reviewing and signing off. You're not relying on a chatbot.

CA Pranay Gupta

CA Pranay Gupta

GST & Compliance Expert

CA Aditi Sharma

CA Aditi Sharma

Income Tax & Audit Expert

+

And many more

Meet the full team →

The only tool that has all three.

Every other option solves part of the problem. Variabl is the first to solve all of it.

What you need Excel + WhatsApp Traditional CA only Accounting tools Variabl
Built for variable income ✗ ✗ ✗ yes
AI invoicing & auto-reminders ✗ ✗ ✗ yes
Real-time GST & TDS tracking ✗ Partial Partial yes
Dedicated CA + team inside the product ✗ Separate ✗ yes
AI-prepared tax filings ✗ ✗ ✗ yes
Payment follow-up automation ✗ ✗ ✗ yes
Designed for creators, consultants, agencies ✗ ✗ ✗ yes
Security & trust

Your data is treated like our own.

DPDP-compliant, encrypted, and hosted in India. No shortcuts.

DPDP Act 2023 compliant

Consent flows, data rights, named grievance officer, 72-hour breach notification.

Data hosted in India

Database, file storage, and AI processing, all in Indian data centers.

AES-256 encrypted

PAN, bank, and sensitive details encrypted at rest, on top of cloud-default encryption.

No sensitive data to AI

PAN, Aadhaar, bank details, and ID documents are never sent to any AI provider.

OWASP Top 10 addressed · ISO 27001 & SOC 2 infrastructure · Consent-based data sharing

What it actually feels like
to stop doing it alone.

Real independents. Real outcomes.

Recommended by 200+ independents
₹0

spent on separate CA fees after switching to Variabl Pro

30 mins

average CA response time inside Variabl vs. days over WhatsApp

Srishti Samant

I used to spend every Sunday evening stressing about invoices, following up on payments, and wondering if my GST was right. Now I genuinely don't think about it. Variabl just handles it. My CA is in the app, everything is filed on time, and I finally feel like I have my finances under control.

Srishti Samant

Creator · 164K followers

Akriti Porwal

Tracking 8 clients across Upwork, direct contracts, and Razorpay was breaking me. Now I see the full picture in one place and Variabl follows up on late payments so I never have to have that awkward conversation.

Akriti Porwal

Home Organiser

Vineeth GS

I'm a designer. I shouldn't have to understand GST input credits or TDS sections. Now I don't have to. My CA is just there, inside the app, and everything is filed.

Vineeth GS

Freelance UI/UX designer

Start free. Add your CA when you grow.

Every paid plan starts with a 30-day free trial. No credit card needed to sign up.

Early bird pricing on all paid plans. Price locked for 2 years.
174 of 200 left

Starter

Just dipping a toe in. Keep invoices and clients in one place.

 

₹0/forever

What's in

  • 5 invoices a month
  • Income tracking
  • Maya AI (limited)
  • Email support
Get started for free

Plus

Software + AI. You handle the filings.

₹6,000

₹4,190/year
Early bird · 2yr price lock

Everything in Starter, +

  • Unlimited invoices
  • Full Maya AI
  • AI follow-ups
  • Expense capture
Start 30-day trial

No credit card needed

Pro

Your CA, end-to-end. For independents under ₹20L.

₹12,000

₹7,990/year
Early bird · 2yr price lock

Everything in Plus, +

  • Dedicated CA + team of experts
  • ITR filed for you
  • One-time setup included
  • Advance tax handled
  • 30-min chat response
Start 30-day trial

No credit card needed

For growing independents

Elite

Pro + GST. For ₹20L+ or USD earners.

₹18,000

₹11,990/year
Early bird · 2yr price lock

Everything in Pro, +

  • GST registration + LUT
  • GST returns filed quarterly
  • Advance tax in 4 cycles
  • Priority CA chat response
  • Quarterly review call
Start 30-day trial

No credit card needed

30-day money-back on Pro and Elite Cross ₹20L mid-year? We auto-upgrade and pro-rate
Not sure which plan fits, or need a hand signing up? Chat on WhatsApp
Earning over ₹1Cr, or have unfiled past returns? Talk to us →

Frequently asked questions

Know what's sent, what's paid, and what's pending at a glance.

Do I need a CA with Variabl?

Pro and Elite plans include a dedicated CA and team of experts inside the product. We prepare everything, you review it, your CA signs it off. If you already have a CA you want to keep, our Plus plan plays nice with anyone.

Do I need accounting or tax knowledge to use Variabl?

Not at all. We handle the calculations and compliance. You just review and approve when needed.

Who is Variabl built for?

Creators, consultants, agencies, freelancers, and solo professionals. Anyone with clients who raises invoices, deals with GST, or talks to a CA.

Does Variabl take care of all taxation?

Yes. GST returns, income tax, advance tax, TDS reconciliation, prepared by AI, signed off by your CA, filed on time.

More Craft.

Less admin.

The only job you should have
is doing your best work.

Join the first wave of independents using Variabl.

Get started. Takes 2 minutes Variabl

No credit card · Cancel anytime · CA included in Pro & Elite plans